Iodine Global Network (IGN)

Less salt, but make sure it is iodized salt, the salt of life

These videos are part of a campaign in the Andean countries of South America to understand and address current perceptions about iodized salt, as well as the need to reduce salt intake for health reasons. An IGN study found that even where access to iodized salt was still high, people did not know about the impact of iodine deficiency on pregnant women and the brain development of infants and young children.

These videos were produced as part of a campaign with the health authorities in Cusco, Peru to build media and health community commitment to improving iodine nutrition based on the research and providing information.